Our brand is different because we represent Liberation, Freedom, Fun and being part of a Revolution. We care about the pain that our customers endure and have given them a cause driven solution. Other brands in the industry do not care about their customers’ economical challenges, quality and performance or the impact refills have on our earth. This is why people love that there is now a smarter choice that rises above any other brand. We encourage you to be the Hero of your Family and of our Planet!  We inspire our customers by being that breath of fresh air they seek. We offer Freedom and Relief! We are Generous because we have not cut corners with the quality of our products, we are Thoughtful and we are Caring, just like our customers. We invite consumers to feel liberated, and to disconnect from disposable trends. Freeing themselves from conformity, not settling for inferior imitations, and refusing to be a SLAVE TO THE REFILLS!